No, nothing like it.

It appears to be a solid Y shape. So if you looked directly down it would look like a "Y". But if you looked side on it looks like a "J".

It is in a blister pack. There appeared to be a heat shrink cover at the Y junction. Maybe the V part of the Y is cord not wire. Otherwise I cannot see how you would attach the line to it.

Interesting that they make specific hooks for that.
But it makes sense to use a stinger hook in this case as the hooks on these lures are so tight, looks like there's not much of a hook up chance without it. 
Good on you for ringing them up and getting to the bottom of that riddle 😊

Yeah. I looked at these lures some years ago when they first come out. My look was so short that I didn't even know they are called "creature lures".

My first reaction was, no, you can't hook up a fish on that. Lucky if you could get 1 in 100 strikes to be a hook up. They are usually soft plastic but the hooks are so close to the body, they never had me hooked.

Yes, specific to those lures...I guess my "scientifically" proven fool proof never fail method of "looks about right" just does not apply in this case. :)

He told me the bat lure is very affective in this area. I might give it a go. 

!!