Didn't realise that Alvey Reels have closed their business until I've seen NemoNothing's pictures in the photo section.
That's quite sad news as I really liked the reels and their concept.

Alvey was almost a 100 years in business and they were a famous Australian fishing reel company.

Their focus was on quality and durability which supposedly led to their downfall.
The reels were so good that people only bought a reel once and it lasted for a lifetime.
In the end there were not enough new purchases to sustain the business.

Sadly it shows that these days you can better sustain a business if you deliver cheap products with a short life span and low quality. According to Alvey, half a century ago no-one would have wanted an inferior throw away product.

source: http://www.abc.net.au/news/2017-07-20/alvey-reels-to-close-down-qld/8726302